Review
Regular price boosts and live streaming on horse racing in the UK and Ireland
Impressive variety of markets for betting on horse racing and other sports
Excellent UK-based customer support to resolve any issues with sports betting on the website or app
Min. Odds Evs, Max £10 stake, Max. additional profit £100. Full T&Cs apply.
Full T&C's apply
32Red is a recent entry to the UK sports betting landscape that has worked hard to carve out a niche in this ferociously competitive sector. What marks out 32Red overall is the breadth of its offering. It is an example of a massive brand whose first priority is on its casino offering, but which has clearly put some serious muscle into the sports betting service that complements its gaming package. The 32Red horse racing service has plenty going for it. The sportsbook offers odds on all UK and Irish meetings, as well as international racing at several tracks in South Africa, Australia and the USA.
This ensures there is always a race to look forward to imminently somewhere in the world. The betting service is complemented by live streaming of races in the UK and Ireland.
It is also enhanced by the regular boosting every day of the prices of horses racing in UK and Irish contests. Keep an eye out for the tell-tale asterisk next to a horse’s name that denotes an extra slice of value on that runner. Sadly, the most recent sign-up offer, for a profit boost of up to 100% on your first bet in a live event, was discontinued at the end of 2020 and there currently are no plans to reintroduce it in the near future. That means there is currently no welcome bonus for new customers, who will also be sorry to see that Best Odds Guaranteed is not offered on races with 32Red. The functionality of the site is excellent and the process for placing a bet is perfectly straightforward. It is hard to escape the fact, however, that 32Red is first and foremost a casino brand, one of the world’s best.
The sports home page on the website and home screen on the app are punctuated by promotions for some of 32Red’s astonishingly large stable of some 500 casino games. 32Red has worked hard in recent years, though, to establish itself as a sports brand. It’s been a shirt sponsor for many leading English football teams and has sponsored major horse races including the Haydock Sprint Cup and the Lincoln Handicap. This is a sports betting offering that is clearly moving in the right direction.
Regular price boosts offered
Excellent customer support
Different international races covered
No Best Odds Guaranteed offered
Sports betting plays second fiddle to sister casino brand
Live streaming is a serious enhancement for any provider of online sports betting. And the 32Red online offering is definitely improved by the provision of live streaming on its website and app. You have to have a bet worth at least £1 to qualify to watch the stream, which is embedded in the site and offers high-quality video and sound. Only races in the UK and Ireland are live streamed – but this is a great way to be able to see how your selection fares once you have placed your bet.
The 32Red Sport app is available on Apple and Android devices and offers the same functionality as the website. 32Red racing customers who like to be able to place bets and follow the action while they are away from home or simply from their desktop screen can do so quickly and easily.
However, the sense that this is an added extra to an organisation with its main focus on the casino is hard to shift. The promotional prompts that pop up on the app are all for casino games. Likewise, the guide to sports betting, which appears when you enter the website too, appears to be a subconscious assumption that most people who come to play here will be visitors from the casino section. Nevertheless, the content and good functionality of app complement the website well and provide an excellent service to 32Red online customers.
In-play betting is one of the innovations that has revolutionised sports betting in recent years. Advances in digital technology have made it possible for sportsbooks to update their odds instantly and allow punters to keep betting even after an event has started. 32Red has followed this trend and offers a wide range of sports for in-play – though, sadly, racing is not among them.
Cash Out is another new facility that goes hand-in-hand with in-play betting and ensures that a punter can stay involved even as the action unfolds. If you think that a single bet, or multiple, is not going to be successful, you can close that bet down. 32Red will offer you a sum to cash out and by doing so you can limit your losses or lock in a profit.
As you would expect, most customer feedback on the subject of 32Red focuses on its well-established and hugely respected casino offering. However, it’s clear that plenty of people have also had positive experiences with 32Red racing bets and wagers on other sports.
“I am a new customer and can say this is hands down the best online gambling site,” said one visitor to bookmakeradvisor.com. That sentiment was echoed by a fellow reviewer who said: “I can truly say from personal experience 32Red is the best site I’ve used,” adding: “Always found the customer support very good when needed.”
Having a bet is, of course, supposed to be a fun and entertaining way to spend your leisure time. So it’s encouraging to read a review that said: “I enjoy this site and would recommend it to family and friends. Give it a go!” If you do have a successful bet, of course, you want to get your hands on your funds as quickly as possible. And one reviewer noted: “Good site, had some good wins, withdrawal process fast.”
32Red uses 128-bit SSL (Secure Socket Layer) Digital Encryption to protect all transactions over the internet, something shared by most major financial institutions.
As well as accepting payment through all the places you’d expect to see listed – PayPal, Neteller, Skrill etc. – 32Red also uses something called 3D Secure. This is essentially a online version of Chip and Pin, allowing users to set up personalised passwords and additional security.
For all information regarding 32Red’s security head to the banking section on their website, found here.
Year Founded: 2002
Telephone Number: 0808 180 3232
Email: Form in Help Centre
Live Chat:
High Street Shops:
Banking Options: Debit card, PaySafeCard, PayPal, Wire transfer, EntroPay, Neteller, Skrill, EcoPayz
Who owns 32Red?
Since 2017, Gibraltar-based 32Red has been in the ownership of the Kindred Group. With its HQ in Malta and other offices across the globe, Kindred owns several other online gambling brands including Unibet.
Is 32Red safe?
Yes. 32Red is licensed and regulated by the UK’s Gambling Commission and it has measures in place to ensure that all transactions on the site and app are secure. This also means your money and your personal data are kept safe.
How long do 32Red withdrawals take?
This will depend on the banking method you use, but generally the funds should be in your account between two and three working days after you make a withdrawal.
Can you cash out at 32Red?
Yes you can. If you decide that the wager you have placed is no longer going to win, you can close the bet down. Look for the cash out button on your bet history, or next to the market you bet on.
